Kriska Recruiting Manager Caroline Blais has been awarded the Service to Industry Award at the Transrep National Recruiting and Retention Symposium. Caroline is an exceptional recruiter, a positive influence at Kriska, and a worthy award recipient.
Caroline began her transportation career after graduating from the University of Western Ontario in 1982. She held various roles within the transportation industry and moved into the recruiting field over 20 years ago. Caroline has expertly led the recruiting department at Kriska Holdings Ltd. since she joined as the Recruiting Manager in 2005.
Caroline is a respected professional in the Canadian transportation community. She has built deep relationships with her peers and is a respected recruiting expert. She is a passionate promoter of the value of the trucking industry and respect due to drivers. Her efforts to improve the public perception and reputation of trucking are recurring themes in her frequent interviews in Transportation media outlets. At Kriska, her enthusiasm and positivity are unmatched.
Caroline is generous with her time, whether asked to collaborate on industry initiatives and organizations such as training standards or provide her insight as a conference panellist. She has been a member of various committees, including the Women With Drive Program advisory committee, Trade Board with the Ontario College of Trades, Microskills Women in Transportation, Truck Training Schools Association of Ontario Carrier Committee, and the Commercial Tractor Trailer Driver Apprenticeship Program Chair. Currently, Caroline is the Co-Chair of the Truckers Against Trafficking Canada Committee.
Caroline has focused on a solution-based approach to recruiting challenges throughout her career. She is constantly looking for new ideas and technologies to keep the company current and streamline our processes. She digitized the Kriska driver application and was an early adopter of recruiting via social media, resulting in full company-owned trucks and a waiting list of Owner Operators.
Caroline ensures that every applicant has a positive experience, even those who do not meet the hiring requirements. Her most valuable recruiting tool remains the personal approach she gives to every new applicant and driver hired. She welcomes every new Kriska associate with a personal call or email.
With care and compassion, Caroline builds strong connections with drivers. Drivers seek her help and support as a mentor throughout their careers at Kriska and beyond. She meets hundreds of new people annually at driving school visits, industry events, and trade shows and makes everyone feel important with her remarkable memory and attention to personal details.
There's no bigger cheerleader than Caroline, and she brings much positive company spirit to our Mississauga terminal. She actively motivates our team, recognizes associate milestones and organizes and executes all driver appreciation events, holidays and company celebrations.
Caroline was presented the award by Kim Richardson at the symposium in Truro, NS, on May 25. We're proud to have Caroline on our team and congratulate her on winning this award.